Fashion is not a dress

ART DIRECTION

From the 20th to 25th of September, 2018, in conjunction with the Milan Fashion Week, designers and artists under the age of 35 will feature an array of selected designs throughout selected Maroncelli district galleries and showrooms of the Maroncelli District. “Fashion is not a dress”, is an opportunity to encounter unique universes and imaginations of young and promising artisans. The decision to exhibit conjointly with Milan Fashion Week pursues a two-fold objective: to focus absolutely on these works as well as weave new and fruitful collaborations between the porous spaces that segregate fashion, art and design. Precisely for this reason, the Maroncelli District was chosen (our organization is eternally grateful for its availability and hospitality) because it personifies
an alternative to what is generally represented through the fashion community – it embodies
a classical atmosphere which has been conceived as a way of life, embracing art – from home and office design and hand craftsmanship, to niche design and novelty table ornamentation.

Concept, design Tuorlo Design Studio
art direction Tuorlo Design Studio
graphic design communication Tuorlo Design Studio

setting-up Tuorlo Design Studio

Media partner offline DesignDiffusion News (DDN)
Media partner online La Casa in Ordine.

LOCATIONS AND DESIGNERS

Galleria Il Vicolo:
Marco De Santi with Reietti
e Ultra Contemporary Bodies.

Showroom Dvo:
Marco De Santi with Reietti;
Ivan Lezin with Totem e Dedalo.

Showroom Wax Max:
Luca Landi + Filippo Viciani with Fantasstic.

Atelier di Maurice Dotta:
Ivan Lezin + Luca Cicchinè with Burattini;
Eleonora Borgioli with Hide
and Seek.

Pastry Tortatelier:
Lisa Habig + Tuorlo Design Studio 
with Sfiorata – limited edition;

Galleria Maroncelli 12:
Marco Barazzuoli with Kalypso;
Eleonora Borgioli with Hide and Seek;
Eclēpti with T by Eclēpti

Galleria Carte Scoperte:
Silvia Camelli with Opera n°7;
Claudio Pulicati with Gea.

Showroom Labo.Art:
Tuorlo Design Studio with Tissu.

Showroom Arzigogolo:
Lisa Habig + Tuorlo Design Studio 
with Sfiorata – limited edition.

FASHION IS NOT A DRESS
An exhibition of young talents combining art & design

20 – 25 September 2018
via Pietro Maroncelli – Maroncelli District, Milan

CONTATTI:

TUORLO DESIGN STUDIO
www.tuorlodesignstudio.com
info@tuorlodesignstudio.com

DESIGNDIFFUSIONNEWS
www.designdiffusion.com

MARONCELLI DISTRICT
www.maroncellidistrict.it